Online Advertising

On Line Advertising

What is Online Advertising?

Online advertising is a form of advertising that uses the Internet to deliver marketing messages to entice customers to use your services. Examples of online advertising include contextual ads on search engine results pages, Banner Ads, Rich Media Ads, Online Classified Advertising, and Advertising Networks. Although the influence of online advertising is still being studied, it is a rapidly-growing segment of the advertising dollar.

Why use Online Advertising?

Why you should be using internet advertising? Why should you spend your money on something you are unsure about or have no experience in? Well, there is an age-old motto that says, “It pays to advertise”. You could deliver one of mankind’s most extraordinary pieces of merchandise or service, but if you do not advertise on the Internet, nobody will be capable of discovering you. It really is that simplistic!

Methods of Online Advertising:

  • Contextual Ads: Small to medium business owners can save expenses by using a contextual advertising program because the targets are so specific. Certain sites, like news and publisher sites benefit from contextual advertising because the content on these sites is so specific that the returned ads will be targeted to the search engine user.
  • Banner Ads: A banner ad is similar to a traditional ad you would see in a printed publication such as a newspaper or magazine, but it has the additional ability of bringing a potential client directly to your Web site.
  • Rich Media Ads: Rich media refers to online advertising that makes use of a range of interactive digital media including streaming video and audio. The ads usually change as a user’s mouse passes over.
  • Online Classified Advertising: Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals, which may be sold or distributed, free of charge. Advertisements in the classified ads are typically short, as they are charged for by the line.

Best Practices of Online Advertising?

Online advertising is an important marketing strategy for many businesses. Best practices include:

  • Develop a system to routinely monitor your ad placements as well as your contract with any online advertising or affiliate network.
  • Set Clear Objectives: Identify what business goals the campaign is designed to achieve, and, just as importantly, the metrics by which those objectives will be assessed.

More Information?

If you’d like more information on using Email Marketing to enhance your business please give us a call, we would be happy to help you in any way we can!
Call Now! 1-877-629-3374

Marketing Educational Series Announcment

If you’re a small business you probably find yourself asking the following questions:

  • How should I promote my business?
  • What do I do to get my products or services in front of consumers?
  • How do I know what’s effective?

The internet is a valuable marketing tool for your business. If you are a large business looking to market to a large demographic, or a small business remaining local, the opportunities are just a few clicks away. You already understand you have to establish some sort of online presence, but the next step is getting it out there. The internet must be used as your marketing tool, and if you do not market to your clients, someone else will. Throughout our “Online Marketing Series” we will discuss topics such as Pay Per Click (PPC) management, Website Advertising, Directory Advertising, Social Networking, Email Marketing, and other online marketing options available to your business. We’ll be reaching within each topic to discuss the features of each and the benefits and importance of why you need to use these tools.

We hope you enjoy our informational series and, as always, are available to you for assistance.
Segment One: Email Marketing
Segment Two: Online Advertising
Segment Three: Pay Per Click (PPC) Advertising
Segment Four: Directory Advertising
Segment Five: Social Networking
Segment Six: Other Online Marketing Options

Email Marketing

Marketing Segment 1: Email Marketing

What is Email Marketing?

If you’re asking yourself this question it’s probably because you’re not doing it. Email marketing is the simplest and one of the most effective ways to reach out to prospects and clients. You can reach a substantial amount of prospects (or clients) by receiving consent from subscribers, and then communicating to them on subjects that interest them; providing instructions or information on a topic or product.

Why use Email Marketing?

Email marketing is perfect for sending out promotional information to try and acquire new clients, or persuade existing clients to buy something new! Email marketing for your current client base can be effective in encouraging client loyalty, and enhancing the existing relationship. Additionally, you are able to track your efforts with open rates and landing pages…and email is the one thing that most every person in the world checks every day!

Methods of Email Marketing:

As a business you want to reach out to potential clients and keep in touch with existing customers. The following are two processes which help you to do just that:
Attract New Customers:

  • Obtain mailing lists (We also provide this type of service)
  • Offer them to Opt in to your newsletter
  • Provide them with educational material 1-2 times/mo.

Keep Existing Clients:

  • Notify them that they need to opt in to your newsletter to receive updates
  • Address them 1-2 times/mo. with educational material
  • Address them with an offer only once per month

Best Practices of Email Marketing?

Email marketing should not be used to bury your prospects and clients with propaganda or information on your product or service. Best practices include:

  • Email your list 1-2 times per month only
  • Track Open Rates
  • Use an Email Marketing company to deliver your newsletter or send out
  • Drive the reader to your website to obtain more information

More Information

If you’d like more information on using Email Marketing to enhance your business please give us a call, we would be happy to help you in any way we can!
Call Now! 1-877-629-3374