PPC Related Terms You Need to Know

Prior to starting work on your web design Santee you obviously have a plan on how to promote your website. It is only with proper marketing that your website will be found and meet its purpose. There are two main options here, SEO (search engine optimization) and PPC (Pay per Click). Each option has its share of pros and cons. It is wise to use them in combination so as to achieve the best results. If you decide to use PPC campaigns, there are a number of terms you need to be familiar with so as to make the most informed choices.

SEM (Search Engine Marketing)

SEM is the first recommendation your web designer Santee will recommend when considering PPC. SEM refers to digital marketing that is done on search engines such as Bing, Google and Yahoo. SEM encompasses paid search engine optimization. For this to work, your ads must be optimized for certain target keywords. Your paid listing will only show up when someone enters keywords that are relevant to your ads.

CPC (Cost-per-click)

This refers to the adverts where you get charged for every click on your ad. CPC serves as your bid in an auction. A higher bid equals a better ad placement. CPC is set at the maximum amount you wish to spend per click on your ad. What you pay is determined by this formula: (competitor’s Ad Rank/Your Quality Score) + 0.01 = Actual CPC. Terms you need to know about this equation are:

  • Ad Rank

This will determine the position of your ad on the search engine results page. Maximum Bid x Quality Score.

  • Quality score

This is the score given by search engine to your ad based on the click-through rate (CTR) measured against average CTR of the ads in that position, the relevance of your keywords, quality of landing page and past performance.

  • Maximum Bid

This is the maximum amount you are willing to pay per click on your ad.

CPC can be set to manual so that you determine maximum bid for your ads or to enhanced so that the search engine can adjust the bid based on your goals.

CPM (Cost per Mille)

This is also referred to as cost per thousand. It is the cost per every thousand impressions. It is used mainly for paid social and display ads.

There are more terms involved in PPC. The most important thing to do is liaise with an experienced web designer Santee before making your choice. Not every marketing strategy will work for your type of website.

Web design Santee

Best Platforms for Your PPC Campaigns

Once you are done creating your web design Santee your web designerwill recommend you invest in PPC campaigns. This is a paid advertising model that falls under search engine marketing. It makes it easier for your website to be found. However, for you to get the best results from PPC you must make use of the right platforms. You will be spoilt for choice here. In this post we will be taking a look at the main platforms you can use for your campaigns.

Google Ads

Formally known as AdWords, Google Ads is without any doubt the best platform your web designer Santee will recommend. Most of your target audiences use Google to find things online. This is why the Google Ads platform is the best one for any website. Google gets 3.5 billion search queries per day thus giving you more opportunities to target keywords your intended audience will click. The downside with this platform is that the keywords are very competitive which means you will have to spend more on the ads. 

Bing Ads

Bing is the second most used search engine. It gets approximately 12 million queries per day. The benefit of using Bings Ads over the Google Ads is the lower CPC (cost per click). This, however, comes at the expense of a larger audience.

Facebook Ads

Facebook is commonly used as a CPM (cost per mille) than CPC. This is mainly because of its specific targeting options. All the same it is a popular and a very effective platform for paid ads. With Facebook you will be able to target your target users based on their demographics, interests, behaviors and location. Facebook also gives room for native ads where ads are introduced in social feeds. What is more is that you can use Facebook Ads to advertise on Instagram.


The goal of every web designer Santee is to get more repeat visitors. The good thing is that AdRoll gives you the means to get more repeat visitors. The platform enables you to retarget visitors. For example, if someone read your post on cheese making, AdRoll will retarget them on other websites they visit by displaying your online cooking classes’ ads. While it is possible to retarget with Google Ads, AdRoll offer the benefit of displaying your ads on both Google and social media sites. You thus get more opportunities to capture impressions or clicks.

These are the main platforms you should consider for your next PPC campaigns. Make sure that you set your parameters before getting started. The last thing you want is to spend more than you want or advertise to the wrong crowd.

Web design Santee

What are the Differences between SEO and PPC?

After creating an amazing web design Santee the next step is to promote your website so that it can be found. This is not easy. The best solutions for getting your website found are SEO (search engine optimization) and PPC (Pay per Click). These are two strategies people often confuse. In this post we will help you understand the difference.

What is SEO?

The objective of search engine optimization is to increase the probability of your website being found when your target audience search for things that are related to your products and services. Success in SEO depends on the quality of your content, your selected keywords, websites you have linked to, and other things. Your web designer Santee can help with SEO. The best thing is that you don’t pay anything to get ranked. You just need to prove to search engines that your site is relevant to what your target audience is searching.

What is PPC?

Pay-per-Click is a form of search engine marketing (SEM). Here you will need to pay a publisher such as Facebook or Google, every time your ad is clicked. You only pay when consumers interact with your listing. The best thing is that you can set a budget of how much you want to pay per day. The best thing about PPC is that your website will be listed on top of search engine results. This can help you stay more competitive than SEO. PPC is the best way to get you in front of target consumers.

To decide on whether to use SEO or PPC you have to consider the statistics. Each option has its share of pros and cons. Here the stats on each option:


  • People prefer organic links than paid ones. 70% of the links users clicks are organic. Nearly 80% of users ignore the paid ads in the search results.
  • Search is the main source of traffic to websites. Beats social media by 300%.
  • SEO drives 30% of traffic and 20% of revenue.
  • Organic SEO is 5.66 times better than paid search ads.


  • Top 3 paid advertising spots get 46% of the clicks on the page.
  • Businesses earn revenue of $3 for every $1.60 spent on AdWords.
  • PPC Ads boost awareness by up to 80%.
  • Google algorithm updates do not affect PPC

Whether you use SEO or PPC will all depend on you and the amount of work you want to put in. Always consult your web designer Santee before choosing either of the options. To increase success website owners combine both SEO and PPC.

Web design Santee

How to Get Started with PPC Advertising

After creating your website one of the solutions your web designer Santee will recommend is the use of PPC (Pay per Click) advertising. This is because PPC is the fastest way for your new website to get recognition in the competitive online market. To achieve success with PPC there are a number of things you will have to do.

Set parameters

When considering PPC after completing work on your web design Santee, setting parameters is the first thing you should do. Without having parameters you risk using ads that are ineffective, untargeted and too expensive. Defining how the paid campaign will be used and the goals you want to accomplish will help come up with a plan that is foolproof. Do you want to create brand awareness, increase visits, and get more sales or what are your goals? You also need to set a budget for accomplishing those goals.

Your ads need to encompass the following:

  • Who you are targeting
  • Them of the campaign
  • How you will measure success
  • Type of campaigns you will run

Create your goals and goal metrics

Knowing how you will measure your goals will help determine if the campaigns are working in your favor or not. Don’t confuse goal metrics with campaign metrics. Some common PPC goals include:

  • Brand awareness. This can be measured through surveys, social engagement and direct traffic.
  • Lead generation. You can track this using the Google Ads interface through tracking pixel.
  • Offer promotion. A dedicated sign up page will help track results.
  • Sales. How much you sell based on the paid ads will help track sales.
  • Site traffic.

Choose campaign type

With PPC you need to know both where and how you advertise. There are many types of paid advertising campaigns you can pick from. The most common ones are:

  • Search ads
  • Display ads
  • Social media ads
  • Remarketing
  • Google shopping

Perform keyword research

For search engines to know when to display your ads you have to assign your ad group to a set of keywords to target. You should pick between 1 to 5 keywords per ad group. These keywords must be extremely relevant since your quality score will depend on them. Your web designer Santee can help pick keywords that are aligned to your specific theme of ad group. Create a different ad group for keywords that fall outside of one theme.

Setup Google analytics and tracking

Last but not least you need insight into how your website is performing. Google Analytics is free to use. Install it on your website. It will help you know how you are progressing. The information from PPC can be used for PPC and other things.

Web designer Santee

What Determines the Usability of a Website?

When working on a new web design Santee you must always consider the elements that affect usability. You may have the most amazing website in the world but if it is not intuitive it will end up not helping your website achieve its purpose. Understanding the elements that affect usability will help you better plan and execute your website.


Every web designer Santee wants to create a website that stands out from all others. The problem is doing so ends up adding too many elements that only succeed in confusing the target audience. If you want to create an amazing website, you need to always remember that simplicity is the ultimate sophistication. The only way to keep your audience glued to your website is by offering valuable content, good organization as well as an attractive design. Your website has to be simple and organized.

Fast loading pages

How fast your web pages load matters a lot. Any page that takes more than 20 seconds to load up completely will only succeed in irritating visitors. Needless to say, patience is not the strongest suite of your visitors. To avoid high bounce rate you have to ensure your web pages load in less than 20 seconds. This requires that you choose the best hosting package and optimize both your code and web elements. You need to speed test your website often to see if it is sluggish.

Minimal scrolling

While having a responsive web design Santee is important, there are still websites where one has to scroll from left to right when viewing them on a minimized screen or on a mobile device. If yours is one of these websites you are losing a lot of business. 

Still on scrolling you should not force your visitors to scroll too much down a page. You should create links on the home page where visitors can click to get to popular topics. Doing this will even improve your search engine ranking.

Consistent layout

Nobody wants to feel like they landed on a totally different website whenever they open a different page on your website. Having a consistent site layout is very important for usability. You have to repeat certain elements throughout your website so that visitors don’t feel lost.

Other important things you need to do is use logical navigation, descriptive link text, ensure there is cross-platform/browser compatibility and make sure your website is viewed at the right resolution on any screen. Doing these things will help you create a website that both you and your visitors will be proud of.

Web design Santee

How to Keep Your Website Search Engine Optimized

When working on a web design Santee you must always keep search engine optimization in mind. Regardless of the nature of your website the majority of your new visitors will come in through search engines. If your website doesn’t rank well then you will not get as much traffic as you would want to. In addition to hiring an SEO expert there are a number of things you should do to keep your website search engine optimized.

Include lots of content in HTML format

The best way to keep your website search engine optimized is to include plenty of written content in HTML format. The worst mistake you can do as a web designer Santee when adding content to your website is using JavaScript, flash or image-only objects. While this may make your website more attractive they will not help with search engine optimization. The search engine crawler access content in HTML formats easier. This will in the long run lead to better ranking.

Update your content frequently

A search engine crawler can tell when your website was updated last. This means if you haven’t added new content in a while your website will be flagged as dormant. The mission of search engines is to help people find the most relevant and current content online. If your website is dormant it will not be ranked high. The best way to circumvent this issue is to create a blog for your website and post fresh content every week. Allow visitors to comment on your website will also help.

Use important keywords frequently

Internet users use certain terms to find information online. These terms are what are known as keywords. Your website should be filled with keywords that visitors would use to find your products, services and content. Use the keywords frequently and appropriately. The overuse of keywords will not cut it. It will only be flagged as spam and your website will be banned.

Leverage your links

Link building plays a very important role in search engine optimization. This is why you must account for it in web design Santee. You have to add as many relevant links as you can and make them as descriptive as possible. Using keywords in your link text will also help with SEO.

Have a responsive web design

Starting 2015 Google updated its algorithm to favor mobile friendly website in ranking. Having a mobile friendly website is thus one of the best things you can do to improve your search engine ranking.

There is a lot more that can be done to keep your website search engine optimized. The above tips will, however, get you started on the right path. Don’t forget to take a look at what your competition is doing to stay ahead of the herd.

Web design Santee

Tips for Building a Better Website

Web design Santee has been made so easy by web development tools that anybody can build their own websites from the comfort of their own homes. The problem, however, is that it takes more than using the best web builder to create an amazing website. Whether you plan on using web builders or working with a web designer, here are some important tips you need to use to create a better website.

Keep the design simple

The mistake most web designers make is that of adding too many elements in their design in order to stand out. What you need to remember as a web designer Santee is that simplicity is the ultimate sophistication. You are building a website for your audience and not for yourself. Keep it simple. It should be easy for visitors to move from point A to B with ease. The key is to not overload your web pages.

Account for all devices

Your visitors will not always use their desktop computers to access your website. Some will open your website on their mobile device, tablet or laptop. Make sure your website can be viewed effortlessly on all available devices. The secret here is to create a website that is responsive. Responsive web design will adjust itself to fit any screen it is being viewed on.

Showcase your products and services

Visitors are on your website to learn more about your products or services. Don’t beat about the bush. The homepage should tell visitors what you can do for them. This is the key to preventing bounce rates. Additionally, as much as stock photos are great, you need to make use of custom photos. Hire a professional photographer to take photos of your products and services as well as photos of your business premise and your employees at work. Professional photos work great in winning the trust of potential clients.

Consider the load time of your pages

Visitors expect your web pages to load within 3 seconds. The longer it takes for your pages to load up the more clients you will lose. Remove the clutter and only use elements that you really need. Your images and code must also be optimized for speed.

Create better content

Your content is the soul of your website. It should add value to the visitors. You also need to ensure that your content is search engine optimized.

These simple tips will help build a better website for your business. The key, however, is to always leverage on professional help. Don’t be afraid of working with experienced web designers Santee.

Web design Santee

How to Improve Your Web Design in 2019

Advancements in technology have made the work of a web designer Santee easier. There is no longer the need to code everything. Themes and plugins have made it easy for even newbies to create an amazing website. However, if you want to create something great there are a couple of things you will have to do. Here are the most important things you should do to improve your web design.

Remove distractions

The fastest way to ruin a perfect web design Santee is using element that end up distracting the visitors. These elements include popups and auto-play videos and audios. Visitors want to have control. Don’t force them to fill a signup form in order to view the content on your website or keep them searching for the media that is playing. If you must add videos or audios, let visitors play them if they want to. Too many colors and flashing elements are also a distraction.

Include social share and follow buttons

Most of your clients are on social media. You need to reach out to them. The first thing you need is to create social media profiles for your business and keep these profiles active. You should then offer social share and follow buttons on your website. These will help visitors to share your posts as well as help them connect with you on social media. Needless to say, more social shares will result in high quality links which eventually boost your search engine ranking.

Add calls-to-action

As much as visitors want the freedom to do what they want on your website they want to be told what to do next. This is where the calls-to-action come in. Visitors will not know the actions to take or pages to view unless you provide direction. Highlight the calls-to-action and place the strategically on your pages. You should, however, not spam your website with calls-to-action.

Use appropriate images

Stock images are very affordable and easy to find. This is one of the top reasons why they are used widely. As you work on your web design Santee, you strive to take your own custom photos. Hire a professional photographer to take photos of your products, services, business premise or employees at work. Custom images are work best in winning the trust of new customers.

Mobile optimization

More than 60% of your visitors will be using mobile devices to get to your website. Not having a mobile friendly website will lock potential clients out. Every web designer Santee also knows that a mobile friendly design will boost your search engine ranking.

These tips will help create a better website for your business. You also need to keep up with the trends and keep testing the performance of your website.

Web designer Santee

Web Designer Santee – What You Must Focus on in Web Design

Your priority as a web designer Santee is to create a website with a high degree of usability. Yes you may create the most sophisticated website but does it make it easy for visitors to navigate, read and understand? If the answer is no then you have failed as a web designer. There are a number of things you should focus on when creating your website.


When it comes to web design Santee, every experienced web designer understands that simplicity is the ultimate sophistication. The key keeping visitors glued to your website is by using valuable content, great organization and attractive design. A website that is simple and well organized is easy to use and will be appreciated by your visitors. Refrain from using popups, auto-play media and other unnecessary elements.

Fast loading pages

If you have done your research then you know that visitors expect a web page to load in less than 3 seconds. If your page takes longer to load up then you will notice a very high bounce rate. The key to creating web pages that load fast lies in using a reliable hosting page, and optimizing your images and code. Don’t add any web element that you can do without. You also need to limit the number of plugins you add to your website. The more the plugins you have the slower your website will be.

Minimal scrolling

Minimal scrolling is especially important on the first page. The more you require visitors to scroll the more likely they will abandon your site. Instead of adding too much information on the home page you should add links to read more on particular topics. As a web designer Santee you also need to make sure that you create a website that is optimized for mobile. Forcing visitors to scroll from left to right is the fastest way to lose visitors.

Consistent layout

Visitors don’t want to feel as if they landed on a new website after clicking on your links. Consistent layout is also crucial for usability. You need to repeat certain elements throughout your website.

Cross browser compatibility

Another very important thing you need to make sure of is that there is cross browser compatibility. Your website should load perfectly on different browsers. Test your website on as many websites as you can.

These are some of the most important things you need to do to achieve the best results in web design Santee. You also need to keep testing your website in order to improve it.

Web designer Santee

Web Design Santee – Secrets to Writing Great Content for Your Website

Work on web design Santee has to be done with the content in mind. This is because the overall layout of your website should be able to accommodate your type of content easily. If you plan on using lots of images, for example, you need to create adequate room for them without causing your website to look crowded. The same goes for text. In this post we will be looking at the most important things you need to do when writing your content.

Understand your audience

You cannot create content that caters to the needs of everyone. You need content that is tailored to a specific audience. That is the key to getting the attention you need and also winning the trust of the right audience. The first thing a web designer Santee will do is dig deeper to understand your business as well as the target audience. This enables him to create a website that addresses the specific needs of the target audience. Never start creating content if you don’t know who you are targeting.

Short and organized

It is easy to let your creative side flow. This may cause you to create content that is entertaining but with little information to offer. The first point you need to understand is that your visitors are running short on time and are only on your website because they feel you can offer the answers they are looking for. To avoid boring visitors, you need to always ensure that your content has clearly labeled topics and is broken into small paragraphs. You must also get right to the point. The use of listings and highlighting important points makes your content easy to scan.

Update your content regularly

People don’t like reading the same thing over and over again. If you want visitors to come back for more you need to keep updating your content regularly. Dead or static content will not bring visitors back. You need to update your content regularly. For a blog, you have to update it at least on a weekly basis.

Speak to your visitors

The use of I, we and us will keep you from grabbing the attention of your visitors. That is why you need to use the word you as much as possible. You have to demonstrate to your visitors that you can solve their problem and that you have their best interest at heart.

An amazing web design Santee is good but great content is more important. The work of your web design is to make it easy for visitors to consume your content.

web design Santee