Web designer Carlsbad knows that it takes more than picking the right CMS and theme to create a website that stands out. There is a lot more than needs to be done right from creating relevant content and search engine optimization to providing the right contact details. If you are just starting out in web development, there are a few things you should understand about creating a website. Here are the top things your website should not lack.
Contact details on every page
Once customers buy into what you are offering, they will want to contact you. You need to make it easy for them to do this. Don’t just rely on the ‘Contact Us’ page. The contact information needs to be on every page. This should be at the top or bottom part of every page. It is also good to include clickable ‘email us’ buttons. This should either link to the contact form or open to the email client. Adding the contact details on all pages is something you should incorporate in web design Santee.
Tailored SEO strategy
No website can thrive without search engine optimization. Yes you may get some traffic generated from your printed media and word-of-mouth but search engines provide the most traffic. This is why your web development plan needs to incorporate an SEO strategy that is targeted to your products and services. This will make it easy for people to find you through search engines. Needless to say, the majority of your visitors will come from search engines. You need to pick keywords that are relevant to you. You should also not forget to add geographic information in your SEO efforts. This will help with local SEO. When people search for a business in California that offers your services in Santee, for example, your website will be among the first to be listed.
In your plan, you also need to work on a blog. The blog should cover topics that are relevant to what you offer and have links that point back to your website.
Clients want to know what your recent and current customers are saying about your products and services. This is why it is very important that you include your testimonials on your website. Testimonials make it easier for new customers to trust you. As a matter of fact, the testimonials page is one of the most visited. You should also add a few testimonials on your home page. If you have any case studies, you should add them too.
Photos and images
Never use stock photos on your website. Your web design Santee needs to use real photos and vidoes of your work, venue or team. In the products page, you must add your product images and not relevant photos you pulled from the Internet.
The above are the most important things you need to do when working as a web designer Carlsbad. Other important things you should consider adding is social media accounts and newsletter sign-up. Other than that, if you feel overwhelmed, don’t be afraid to seek expert help.